La Sirena Mo Hinojosa A rebrand for the small business La Sirena—a Mexican Folk Art Store in New York City—inspired by ‘papel picado,’ a traditional Mexican paper decoration used for festivals, birthdays, and other customs. mohinojosa.work @therealmohinojosa Student Mo Hinojosa Major Graphic Design Course Graphic Design Portfolio Instructor Pablo Delcan Year 2021 Tags Branding, Identity, Brand Identity Share twitter facebook link