Ikea is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services. Grabbing inspiration from Ikea's ready-to-assemble products, I created a custom typeface and grid system to represent the company's organization, unity, and playfulness. Campaign design was inspired by how you can customize almost all of the brand's items. "Assemble your home" and "assemble your life" means that using Ikea's products, you will be able to run your life at an affordable price.
