Identity rebrand for Udinese Calcio, an Italian football (soccer) club founded in 1896 and currently playing in Serie A. The redesign of the logo is aimed to upgrade the brand while respecting the club's tradition and historical values, to make it a brand icon instead of just a badge. The identity system is made to remove some old-school sentiment and bring modernity and elegance to the club.
Website: https://www.justinzhang.work/