Studies have shown that most American young adults neglect their daily water intake as they substitute with coffee and other caffeinated beverages. Coffee, however, is a diuretic which causes fluid loss and eventual dehydration.
Bru is a water brand that positions itself under the visual guide of a cold brew/coffee brand to encourage young adults to drink more water. Bru Water uses coffee storage bottles to package its water and present itself as a tempting bottle of iced coffee. Website: anikachakraborty.work
