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PUR-O Water

PUR-O Water PUR-O Water PUR-O Water PUR-O Water PUR-O Water PUR-O Water
How do you brand something as basic as water? For this identity project I had to conceptualize and design a unique product that’s essentially just water. I created PUR-O to feel like a brand that’s back to the basics in a world full of clouded “better for you” beverages. Inspired by retro soda packaging, PUR-O is unique because it’s not trying to be anything new.

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