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25TH COFFEE

25TH COFFEE 25TH COFFEE 25TH COFFEE 25TH COFFEE 25TH COFFEE
A coffee store branding. Take your time. Because of the faster and faster pace of life, people seem to be losing themselves gradually. Endless overtime and round-the-clock demands have become people's "taken for granted" way of living, but, in fact, such a life is boring and meaningless. In order to allow people to take more care of themselves in their limited time, I created the concept of the 25th Hour, hoping that customers can simply calm down and think about the things they really want to do while they are buying a cup of coffee. Including Research, Interviews, Comparison, Logo Design, UIUX, and Applications. School Project. Individual.

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