Rebranding for School of Visual Arts.
By selecting the 50:50 proportion system, it divides “School” and “Arts” individually. The “School” side is formal and the “Arts” side is expressive. Each side contains its own contents and information under each name. The intention behind SVA rebranding was to highlight the legacy that SVA has built over 75 years as well as the modern and futuristic aspect of design.
