Rebranding for the Burning Man festival held in Black Rock City, Nevada. This week-long event encourages participants to express their individuality and creative collaboration within the formation of an artistic community. On the last day of the event, they burn the "Man," an enormous statue. The meaning and intention behind burning this "man" can be very subjective, though many see it is as symbolic of moving on to the next stage of their lives. For the graphic, fully typographic system, I brought in the core idea of the event with the key words ORDER and CHAOS in mind. The sentence "BURNING + MAN + PROJECT" works as the framework of this whole system.
