In today's reality where social distancing is the new normal, showing affection to those one cares about can be difficult, if not impossible. The Hug Cupcake is a symbol for the things social distancing has taken away from people, a sign of care that both expresses love and emotion all while keeping each other safe. The Hug Cupcake is not specific to any one bakery, but is an open concept for all bakeries to adopt in order to create a universal symbol for affection that can be shared all around the world safely.
