The Bodega is a perfume boutique based in NYC that collects, sells, and exhibits different kinds of unique air from around the world.
Its mission is to bring fun and excitement to anxious and bored city people by bringing fresh air from the Himalayas to the crowded F train on a Monday.
The logo and visual system were inspired by the signature of New York City, Graffiti. Through exploring Graffiti typefaces, I customized this dynamic logotype and developed a visual system based on that with the combination of stickers. Each letter with its color stands for an individual product line, and each sticker has its explanatory functions.
