Goal: Redesign a brand's household product.
I chose to rebrand Burke Decor's mini garden tools for plant lovers who live in urban places with little space. The concept behind the packaging is to mimic a dollhouse with the products inside taking up too much room. "The only house this would be too big for is a dollhouse" became the tagline, and plays on the humor that even small objects can feel like they take up too much space in an urban home. A trowel, watering can, and seed packaging were designed along with brand merchandise.
