Thrive- is an imaginary gardening supply brand. They sell all kinds of gardening products, from A to Z. In order to cover the wide range of products they sell, the identity is designed to be flexible, systematic, and direct. The identity is based on playing with the phrase “thrive on [something],” to emphasize the idea that target customers (gardeners), will thrive on the brand itself when they garden. In addition, a hyphen has the power to join multiple words into a single word. By connecting words in the phrase “thrive-on something” from the first idea, it helps the identity create a unique brand word each time.
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