Duolingo Math wanted to find a way to encourage parents to get their young kids learning on the app. How did we do it? By reminding adults that a majority of them don’t even know math as basic as calculating tips.
On print receipts and POS systems - in between the tip line and tip suggestion box - we put judgy jabs from Duo the Owl about the mass adult math deficit, and a QR code to download the app.
We gave them a long, hard look in the mirror, one receipt at a time.
Cluelessness doesn’t have to be passed down, after all.
