The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford. Based on the Ford Foundation's broad range of business areas, the new brand image focuses on showing the inclusive and participatory nature of the Ford Foundation, designing a unique system to show its tone by building new ideas with old elements. The rebrand also focuses on revealing the social problem. Highlight the unique point of view that the Ford Foundation provides