For the new design, firstly, we needed to develop a more elegant and recognizable visual system that would fit the tone of the music hall. Secondly, we intend to integrate the abstract fluidity of music and the unique and dynamic curved architectural elements of the auditorium itself to highlight the originality of this new visual system for the music hall.
I redesigned the logo and visual identity of Carnegie Hall by developing a more elegant and recognizable visual system that would be in line with the tone of the music hall.
My approach involved integrating the abstract fluidity of music with the unique and dynamic curved architectural elements of the auditorium itself to highlight the originality of the new visual system. I applied this approach to various visual elements, such as the letter, envelope, ticket, and more, creating a cohesive and visually striking identity for Carnegie Hall.