blr is a music festival held in Manchester, UK to celebrate the resurgence of the artists that defined the “Tumblr era” of the early 2010s. The festival features acts that have been releasing new music amid the rise in popularity of early 2010s indie pop music, including Arctic Monkeys, The 1975, and HAIM. The brand identity reflects the moody black-and-white aesthetic of this music subgenre, but keeps a modern influence through the typography and design layout.
