The project is a collaboration with John Curtin, the owner of Albany Distilling CO. John Curtin is an entrepreneur specializing in spirits. The project was to package Hezekiah Pierrepont's Anchor Gin for sale by his company. I did market research first. I went to several liquid stores and bars to interview salespeople and bartenders to analyze the competitor's Gin. The concept of the first work is to create an icon using Anchor Gene's symbol. Windmills, anchors, and sailboats are symbols of Hezekiah Pierrepont. I designed the most simple and sophisticated feeling possible using only small symbolic icons and black and white colors. The concept of the second work is also inspired by the sailboat, a symbol of Hezekiah Pierrepont. The logo was made with the shape of a triangular sailboat, followed by the background of the sea waves.
