For this branding project, I created a camping brand called "Sunwood," which is inspired by the wood commonly used for camping. The brand logo features an axe to convey the rugged and outdoorsy feel of camping. I then selected brand colors to complement the woodsy theme. Using the logo and colors, I designed posters to promote the brand and placed them on billboards. Additionally, I designed the brand's truck, store, and signage to reflect the Sunwood brand. I also created packaging designs for boxes, shopping bags, and camping gear such as backpacks, cups, tumblers, and utensils sold in the camping store. Finally, I designed the brand's website to allow for online sales.
