Jet Setter is a modern beer brand inspired by cities worldwide. Each can have an icon that represents a city. The design suggests the cultural influence of the ’80s, as if traveling there. The fonts vary depending on the city. Each can have a different font, evoking each city’s vibe. For example, in California, the abstract shape of an arc represents the sun. The low saturated colors give comfort and strengthen the identity, even though each color is different.
(View the full project on www.doahkwon.com)
