Introducing the six most popular Indonesian drinks in a more approachable manner, I designed some packaging for an imaginary canned drinking brand I created called Cecair. The name cecair means drinks in Indonesian. The choice of having the logotype in a serif typeface embodies the drinks’ authenticity and Indonesian culture. A sans serif typeface as well as illustrations are meant to capture the whimsical nature of the brand. Additionally, the color palette is derived from the colors of the actual drinks. View more at https://www.enjisayshi.com
