Our campaign "Endangered Languages" aims to raise awareness about the disappearance of countless languages and the loss of their associated cultures, histories, and ways of life. To achieve this goal, we created a creative messaging campaign in response to Google Fonts + HMCT’s brief, which uses lenticular printing, digital billboards with motion sensors, and 3D installations to evoke people to take action toward preserving endangered languages. Passersby will be able to see the translated versions of our intriguing lines and recognize them in English on one side and endangered languages on the other side of the 3D installations.
(Credit-SANGHWAN LEE)
