For this project, I needed to come up with a brand for a family establishment. I came up with a school where families can learn Israeli Krav Maga. Krav Maga is the official martial art of the Israeli Army and is statistically one of the best martial arts for self-defense. This is due to its emphasis on inflicting pain quickly, efficiently and escaping.
The idea was to help families learn self-defense together and gain confidence along the way hence the name.
