This project is about designing a book fair identity for abC Art Book in China.
Founded in 2015, abC has dedicated itself to promoting local artists' books and independent publications in China as well as introducing excellent global publishers and institutions to establish a profound multilateral dialogue. As the most professional exhibition of artists' books and expo of independent publications, abC Art Book Fair takes place in Beijing and Shanghai respectively for now. It has been developing a distinct influence in the fields of contemporary art, design, and publishing, welcoming hundreds of thousands of publishers, media platforms, and visitors around the world.
Because the logo of abC is like a butterfly, so I focused on combining the book illustrations to look like butterflies.
