Curva is a furniture brand using sustainability materials. I did the branding for the company including logo, visual language, stationery, price tags, editorial work, posters, authentic stickers, and social media.
I picked this typeface because of the unique geometric shape and some letters like A look like a table and it's a perfect fit for a furniture company.
LOGO
I came up with the concept of 3 important stages. Nature produced raw materials, Curva brought the nature into home, and furniture witnessed the happiness. I added a square shape to the letters C, and U to imitate raw materials like stone or wood. and
CU, RV, and A are facing different directions means the 3 stages. Last the A and C are connected to form a perfect square means everything is eco-friendly and can be recycled.
COLOR CHOICE
In order to match the sustainbility material selling point. I took a walk in the park and imagined what color from nature would be in my home.
