73% of Gen Z report feeling lonely or sometimes or always, due to social media addiction and less real interaction.
However, during the holiday season, both lonely Gen Z and elderly individuals can experience feelings of isolation.
Airbnb presents "Holiday Home," letting local elderly hosts open their homes to lonely Gen Z who have nowhere to go on holidays. Airbnb creates a special new category just for Gen Z, and runs ads on Spotify with a welcome invitation.
