The 'Rizzy Meal' campaign is designed for Gen Zers who want to have a Rizz experience. With the insight that the more they try to get it, the harder it becomes, my team member and I came up with the idea of Fanta collaborating with McDonald's to create the 'Rizzy Meal.' This campaign encourages Gen Zers to let loose, be themselves, and ultimately boost their potential Rizz.
