New York City Ballet is known for its innovative, groundbreaking productions and excellence in the classical ballet tradition. For decades, New York City Ballet has pushed the limits of the art form. New York City Ballet's mission is to use choreography and composition to express the times.
The rebranding continues to use black and white as the primary colors for express the history and tradition of classical ballet. Black and white are considered timeless and elegant. In addition, black and white are versatile colors that can be used to express a variety of moods and emotions. Meanwhile, the logo uses a thin font to express the elegance of ballet and utilizes the change in weight of the font to reflect the dynamic feeling in the fluttering dance.
