Asian women have endured a lengthy history of sexual oppression, which has been rooted in traditional gender roles and societal expectations that have often confined them to submissive positions. Throughout history, practices such as foot binding and geisha culture have exemplified the objectification of women’s bodies and the control of their sexuality, thus reinforcing patriarchal norms.
Addressing these challenges and empowering Asian women and queer people calls for innovative solutions. Enter Nüwa, a lingerie and apparel brand that seeks to promote self-love, self-expression, and sexual autonomy among Asian women and queer people. By collaborating with organizations that combat sexual harassment and exploitation, Nüwa aims to raise awareness and provide support to victims. Additionally, Nüwa will develop educational campaigns that tackle issues of consent, autonomy, and healthy relationships, contributing to a cultural shift away from sexual oppression.
