Drizly is an app that many use frequently, and I was excited to be tasked with creating a new campaign for the company. I designed several executions based on the insight that many use Drizly, and alcohol in general, for a good night with a romantic partner. These executions include Drizly exclusive pre-made cocktail kits, care packages for a romantic night, as well as traditional billboard advertisements.
The Goodnight Drizly Care Package includes a jasmine-scented soy-wax candle, a Drizly matchbook, a makeup-removing facial cleanser, as well as a moisturizing face mask sheet. The Drizly Cocktail Kit includes spirits necessary to make a standardized version of the drink of choice, as well as a card detailing how to prepare the beverage.
