The concept behind the International Center of Photography's brand identity project, "Capture the World," is a powerful metaphorical journey through the lens of a camera. Like a skilled photographer capturing moments that transcend time, the ICP bridges people and the diverse images shaping our understanding of the world. Through this lens, spectators embark on a visual exploration, gaining insight, empathy, and knowledge as they navigate the vast tapestry of human experience depicted within the ICP's collection. With each click of the shutter, the ICP invites individuals to witness, engage, and connect with the stories, cultures, and perspectives captured within its walls, fostering a deeper appreciation for the power of photography to illuminate, educate, and inspire.
