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LE LABO REBRANDING

LE LABO REBRANDING LE LABO REBRANDING LE LABO REBRANDING LE LABO REBRANDING
This is a project of redesigning a fragrance-based company called “LE LABO” that started in New York City. The laboratory and scientific feel of LE LABO was taken from its characteristic features and mixed with its natural inclinations. So I plan to use a concept of the laboratory with some of natural things such as woods and bricks. Interacting communication with customers, I will make signboards with shape of an alcohol lamps and an cylinders which is well represented of the LE LABO. The logo itself is a humanized version of an alcohol lamp, giving LE LABO a distinctive look.

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