Pulse is a coffee brand that gives ambition, energy, and success to people who work or work out in the busy modern society. It offers coffee cans for easy grab-and-go at supermarkets and marts. From an early bird to an owl, each coffee symbolizes different animals that represent the characteristics of each group of people. The patterns inspired by the illustrations of the animals give strong identities to different types of coffee. The additional ingredients that help people energize are included in each coffee. Pulse also offers subscription and delivery services that customers can get six packs of coffee every week. In addition, goods for exercisers and workers can be found on the website.