I redesigned the Shinola watch, and I got the motivation from a building in Detroit. The sharpness of the building gave me the clue, and I customized the numbers and also the icon graphic. The gears inside it are modifiable to individual concepts.
The buildings in these watches are designed based on real Detroit buildings, and all the packaging is made in Detroit. If you buy a middle accessory in the watch, you can change the accessory among the components inside the watch, and you can replace it with various inner components of the watch, such as the watch building, the moon, and other old parts.
