Through the rebranding, I want to reflect Pace Gallery's connection to modern and abstract aesthetics. The negative space in the design and the interconnectedness of the letters, I wanted to use the gesture of P to express the intrinsic connection between art and society or the fluid and dynamic nature of the art world.
In my opinion, the role of the Pace Gallery as a connector forms P with photos or text, whether it is the logo or the design of some patterns; I am trying to use "P" as a medium to express this concept.
