The objective of this project is to identify a lesser-known brand. Pinpoint shortcomings in their design & visual expression and then re-design them to make them more representative & cohesive.
I ultimately chose a Taiwanese milk tea brand, "Spring Sunshine Tea," for this project. After analyzing its brand, color scheme, and historical background, I opted for a minimalist design approach complemented by Chinese typography as the core elements of the brand's redesigned visual system.
