21.1 Paris is a brand identity concept for a Nike half marathon in the heart of Paris. The design captures the energy and momentum of the race while incorporating elements that make it distinctly Parisian.
The identity is built around motion—kinetic typography and a sharp, electric green that reflects the intensity of the run. The modified Nike Futura typeface adds a contemporary edge, while an Art Nouveau-inspired serifs brings in a connection to Paris’ visual heritage. Custom illustrations extend the serif details in a way that feels both ornamental and fast, reinforcing the race’s high-energy atmosphere.
The result is a brand that is sleek, modern, and refined—balancing the raw athleticism of the sport with the elegance of the city. 21.1 Paris is more than a race identity; it’s a visual system designed to move.
