The Westminster Kennel Club Dog Show, established in 1877, remains one of the most prestigious and time-honored canine competitions in the United States. Now celebrating its 149th year, the event returns to New York City from February 8 to 11, 2025. This year’s show unfolds at the Jacob Javits Convention Center, with the iconic “Best in Show” finale taking place at Madison Square Garden on February 11.
This rebrand captures the essence of Westminster—where legacy meets energy. Bright colors and bold, modern typography inject a sense of excitement and contemporary flair, drawing in a new generation of dog lovers. At the same time, classic serif fonts and the traditional Westminster seal anchor the design in the show’s storied past. These elements were intentionally blended to honor the heritage of this iconic event while bringing a fresh, vibrant spirit to its visual identity. The result is a look that feels both timeless and alive—much like the show itself.
