Kuch galerie is a semester-long branding project developed for my branding class. We worked through the entire branding process—from identifying what the brand is, researching similar brands, naming, and finally designing the visual identity. I created a concept for a high-end knife supply store founded in the German mountains. Throughout the brand, I incorporated bold graphic imagery inspired by the surrounding alpine environment. We even used Midjourney to visualize the store's interior, which I then used for mockups. I really connected with this project on a personal level—I love the outdoors, especially the mountains and winter, and I’m also passionate about cooking and kitchen tools. Designing a brand I would personally enjoy (rather than a random store I don't connect with) made the whole experience even more rewarding.
