Mono is a conceptual spatial branding project for a minimalist hotel that redefines luxury through simplicity. Rooted in the philosophy of “Less, Perfected,” the hotel offers a carefully curated experience where every element
from architecture and typography to amenities and guest interaction—is intentional and essential. The branding system embraces a neutral color palette, modernist typefaces like Helvetica Now. Guest experiences are elevated through features like curated minimalist art installations and serene wellness spaces. AI tool such as MidJourney was used throughout the process to visualize architectural elements, room interiors for immersive storytelling.
