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Cover Girl Rebrand

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A modern rebranding of CoverGirl that shifts its identity from a traditional "cover model" to a confident, self-defined Main Character Girl. The new tagline, "Be Your Own CoverGirl," is brought to life through reflective packaging elements—most notably a mirror-like foil that allows users to see themselves. This design choice reinforces the message that every girl can be her own CoverGirl.

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