For this project, I wanted to explore an animated style that mimics the look of collage using textures and cut-out elements. I chose Trader Joe’s as the subject since their branding already fits that aesthetic so well. I came up with the tagline “Better than the rest for less” and used it as the central focus of the piece. The posters were created using cut paper textures, hand-cut letters, and found photos—all sourced by me from digging through hundreds of magazines and newspapers. Due to time constraints, Joe advised me to focus on animating just one of the posters, which is the one featured here.
