For this assignment, we were tasked with creating an ad campaign for a brand in fashion, immediately I remembered this ad that I saw from Nike a while ago, an ad that ran in Hong Kong called “Winning Isn't for Everyone”, where they portray how dedicated you have to be to the craft. Inspired by it, I decided to shoot my own commercial diving into an ice bath. Naming my ad “Winning Isn't Comfortable”, I wanted to delve deeper into the uncomfortableness that athletes go through to be able to succeed in their respective fields.
