The Naismith Basketball Hall of Fame is a living time capsule for one of the world’s most iconic sports. For this rebrand, I developed a visual identity that bridges the past, present, and future of the game. Drawing inspiration from basketball’s rich history and forward momentum, the design features geometric typography, bold and vibrant visuals, and an experimental approach to spatial design and merchandise. The result is an immersive brand experience that feels modern yet enduring—honoring the legacy of the sport while looking ahead.
