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MSG Rebrand

MSG Rebrand MSG Rebrand MSG Rebrand MSG Rebrand MSG Rebrand MSG Rebrand
For this project we had to rebrand Madison Square Garden inside and out. I decided to approach it with a more modern and simplified look while still being impactful. I noticed that the current branding lacks event individuality, so each event completely transformed the space, ticket layout and posters. With event specific merchandise, food and events.

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