Arc'teryx is a brand known for its innovative outdoor apparel, draws inspiration from arctic and mountainous landscapes. The brand prioritizes precise engineering and the use of innovative materials for the production of their apparels that can endure extreme climates. The brand’s identity is translated into a graphic language that feels raw and natural. Grunge and sketchy textures reflect the rugged beauty of the outdoors, capturing the essence of Arc'teryx. This project was an opportunity to experiment with techniques that bring the brand’s adventurous spirit to life.
