Fuji Rock Festival is Japan’s largest outdoor music festival, beloved globally for its deeply immersive experience where music and nature harmoniously intertwine. For this rebranding project, I developed a graphic system that visualizes the festival’s vibrant energy—drawing inspiration from the unique shapes of its four main stages and the way light radiates from them during performances. Guided by nature-inspired themes such as balance, harmony, and beauty, I used simplified stage forms to create dynamic patterns that reflect the organic connection between nature, music, and community. This graphic system strengthens the distinctive identity of Fuji Rock.
