Sotheby’s presents "Own the Scene" — a curated secondhand auction platform where film lovers can collect real props, furniture, and set pieces from iconic movies. These aren’t just objects, but fragments of cinematic memory now freed from warehouses and museum glass to live on in personal spaces.
The campaign reframes secondhand as second life — where every item tells a story, not just shows wear. By placing these pieces into everyday homes, Sotheby’s blurs the line between fiction and reality, inviting people to inhabit the worlds that once moved them.
