The Criterion Collection is a company that restores and preserves classic films, presenting them in high quality.
Inspired by the vertical lines that indicate individual frames in a video editing program, the design uses evenly spaced vertical lines to represent the restoration of damaged film. The typography begins as thin vertical strokes with uneven heights—symbolizing disorder and decay—and gradually realigns into clear letterforms, echoing the meticulous, frame-by-frame restoration process.
