This project focuses on brand extension for Jellycat, introducing a new product line of pet toys. I developed a cohesive visual identity that includes logo design, packaging, and promotional materials. The goal was to preserve Jellycat’s signature softness and warmth while tailoring the branding toward playful, pet-friendly messaging. Through posters and packaging design, Hugz captures a charming and trustworthy tone that speaks to both pet lovers and the brand’s existing audience.
