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Madison Square Park Conservancy

Madison Square Park Conservancy Madison Square Park Conservancy Madison Square Park Conservancy Madison Square Park Conservancy Madison Square Park Conservancy
Madison Square Park’s rebrand draws from its unique harmony of nature and architecture, inspired by its description as the “Emerald Heart of the City.” I created a visual identity centered around an emerald-shaped logo and a seasonal color palette, incorporating abstract forms and map fragments to reflect the park’s organic design and the relationship between people and nature.

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